Just as a matter of public record, I have to say that this marketing ploy that has cropped up in recent months, of putting names on products conceivably to boost sales, is something that I am vehemently against. Why? Well, obviously because no one is printing “Shelley” on anything around here. Story of my life.
First it was Coke. Throughout Europe (not sure about the States) they had these cans with local language-based names, as well as some wild cards too. I got Diet Cokes saying to share it with my “Amore” and my “Star”:
But when I saw Nutella was coming out with personalized jars, I really had to wonder how they were going to work that. Is that cost-effective, I thought? Wouldn’t a ton of Nutella go unsold if someone didn’t want to buy the jar that said Ettore or something?
Clearly that’s why I don’t work in marketing for Nutella. They just printed up mini bumper sticker-like labels that you could take for free in the grocery store. This being Rome, there weren’t any restrictions on just taking as many labels of as many names as you wanted, without even buying one jar. I did buy a jar, but got a few extra labels for friends. For example, one of my oldest and dearest:
In fact, they really like that name around here:
Of course, the big ploy of the ad campaign is revealing the “real” names of famous Italian celebrities.
Gerry Scotti, o great one of letterina-ogling fame on Passaparola?
Gerry apparently had a better ring to it than “Virginio.”
And, I might add: oooh la la la, oooh la la, oooh la la la.
Anyways. That’s all. I just wonder what product is next. Personalized toilet paper could be fun. Bidet soap. Floor cleaner. The possibilities are literally endless.