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“Good Mood Effect” Italian Chocolates

16 Nov

2011-11-12 11.29.02

Oh, man. Sign me up. Where can I buy an entire case? Loving this. The “good mood effect” chocolates.

I guess you’re supposed to get the good mood effect from the fact that the chocolates come with accessories from Camomilla Milano. I’m trying really hard not to hold it against them the fact that their webpage has an entire tab dedicated to the odious Hello Kitty. (Sorry B.dette but, you know, different strokes for different folks.)

Anyhoo, I just like the pink roses, oooh, aren’t they purty?

And, just in case you aren’t convinced, let me share with you this from the press release geniuses:

“Nuove emozioni abbracceranno tutte le consumatrici per un benessere intenso che va oltre il palato.”

In other words, “New emotions will embrace all of the female consumers for an intense well-being that goes beyond the palate.”

I don’t know how in the heck to translate “nuove emozioni.” New emotions isn’t quite right. It’s like trying to translate “bella figura.” It’s more one of these generic Italian concepts that gets tagged onto anything. But honestly though, an intense well-being that goes beyond the palate? Yes, please! I need me some of that!

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2 Responses to ““Good Mood Effect” Italian Chocolates”

  1. anna l'americana November 16, 2011 at 2:12 pm #

    I’m pretty sure that as a woman I’m offended by this marketing campaign (always a safe comment with any Italian ad)…..after all, can “Husbands, placate your wife with a box of these chocolates after she catches you with your mistress” be far behind? 😉

  2. Un'americana a Roma November 19, 2011 at 3:29 pm #

    Nice. I just still want to be “embraced by new emotions” you know, as a FEMALE CONSUMER and all. HAHAHAHA

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