At least, that’s what easyJet seems to think is a great advertising strategy to target at those in the “terza età”. Yes, the “third age” is what they call elderly people around here, or maybe elderly isn’t the best word, maybe it’s better to say, those who are past middle age. I guess that means they should call middle age “la seconda età” meaning that the first age would be everything up until you’re like 40 I suppose, or even beyond, which kind of makes sense if you consider that lots of Italians live at home with mom and dad until they’re in their 30s and even beyond.
But, as usual, I digress.
I have been trying to take a picture of this ad for you guys for about a week now. It’s on a big billboard on the C. Colombo but I always just zip by it in a car or on the bus. Thankfully, there was a mini-version on a bus stop sign the other day:
Boy oh boy, are those guys having the time of their lives or what?! Know why? Because, as the headline of the ad encouraged them to:
LEAVE THE WIVES AT HOME
You know, now that I really look at it, those men are having WAAAY too much fun without their wives. And again, one might ask, why is that?
The ad further says:
What makes you fly? Over 27 destinations from Rome to keep you feeling young.
What?! Help me out here, easyJet and men-having-too-much-fun-and-feeling-young. You have to leave the wives at home to feel young?
And furthermore, do you all envision a bunch of third-age men taking a group flight with easyJet? (The fine print indicates that “group rates start from”). Frankly folks, I don’t know about all that.
I mean, for one thing: who would cook dinner for them?