Apparently, it’s quite simple, at least if these ads are any indication.
All you have to do is just transform yourself into a scooter or motorcycle.
Honda knows that your “first true love” was their 50cc scooter:
And of course using a play on wedding vows (“I promise to be true to you”) in the ad for Moto Days is a sure bet to get men to relate. Note that said motorcycle is wearing a VEIL and holding a BOUQUET of red roses. Is THIS how they’re imagining us as we stand at the altar?
In sickness and in health, if the men are going to be leaving their wives at home, they’re most likely going to be doing it on a motorcycle, scooter, or at least dreaming of doing so.
Advertising is such a great reflection of the culture at large. I guess that’s why I can’t ever get enough of it.