How Do You Say Wifebeater

4 Sep

in Italian?

Actually, that’s a rhetorical question. I think it’s officially something like “maglia della salute” — the health shirt. That’s fabulously ironic. Look it up in a Google Images search and you get this gorgeous image from over at Burnt by the Tuscan Sun.

Go to Google Translate and they give you “mesh of health.” I love that. It’s like some kind of mysterious super cure for whatever ails. Just go to the almighty mesh of health.

No, I truly have no idea what I’m talking about, either. You’re not alone.

Anyways, check this out. All the people wearing health shirts need to head on over to the Italian DIY superstore Bricofer in the summer.


Every summer this shit cracks me up. They start offering up free beer, just for coming in. I guess it’s because in the summer most people go to the beach and aren’t thinking about repainting their walls and whatnot.

All I have to say is that when I start seeing these billboards all over the city with frosty pints of beer on display, telling me to quench my thirst for free, I almost get inspired to go buy all the materials to fix that broken drain pipe in my bathroom sink.

And yes, I know how to do that kind of stuff, now that you ask. That’s what we single moms become famous for. Having to learn how to do all that crap that the man in our lives who isn’t there anymore would normally do. But then again, I did all that stuff even before getting divorced so… let’s have a toast!

Too bad free beer days at Bricofer ended on August 26. My advice for the day? In life, don’t ever, ever, EVER forget to read the fine print. You’ll almost always find the proverbial “rub” hiding in there, somewhere. But I’m not cynical. Ooooh no.

Bottoms up!


One Response to “How Do You Say Wifebeater”

  1. CiaoCiao April 22, 2013 at 7:54 pm #

    That’s an hilarious advert because “Peroni” is regarded by Italians as a nasty beer. In the UK the equivalent would be Stella [Artois] which is colloquially referred to as “Wifebeater”! Geddit?

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