God, what a cheap ploy for readership. Me, I mean. With that title. Oldest trick in the book.
Certainly not a cheap ploy for readership of the August edition of a dignified periodical known as “Focus: History” (tagline “Discover the past, understand the present”) displayed at my newsstand this morning:
Shelley’s completely imagined transcript of brainstorming meeting of Focus Storia editorial staff for August issue:
Giuseppe: “Mamma mia, it’s hot. Let’s just get this over with. No one reads our magazine in August anyways. They read fluff like this.”
Maria: “Seee vabbè, ma, we have to sell our magazine regardless. And we’ve basically run out of civilizations to analyze. Frankly I’m at a loss.”
Mario: “Ammazza! Hey guys! I’ve been doing a bit of research here and ran across some really killer ads. I think we should follow their lead. Come have a look! It appears that there’s this saying, sex sells. Ever heard of it?”
Giuseppe: “I’ve got it! I’ve got it! Civilizations. Sex. Why don’t we write a cover story called “The Civilizations of Sex.” And we could write sex all big on the page, like this: SESSO.”
Mario: “Oh those crazy Americans! Always ahead of their time!”