I dunno, folks. I mean, call me crazy, whatever; it wouldn’t be the first time, and certainly won’t be the last. But, yeah. I’m just thinking, time for a logo update for Moca Caffè Roma.
Maybe I’m reading waaaay too much into this. But frankly, am I the only one who sees this sugar packet and logo as an iconic example more than slightly reminiscent of blackface minstrel shows? And am I supposed to think that it was “mere coincidence” that the name of the coffee is Moca brand?
And, as an aside, Dio Mio if you click on their site. Don’t say I didn’t warn you. Pseudo Barry White-slash-70s wanna-be porno music? I mean, what IS that? And, why do websites even NEED music? Bleh.
But I digress.
Nowhere on their site could I find any commentary about the history of the logo, what it’s supposed to represent, or whatever. So, I’m kind of at a loss here.
So: boh. I’ll let you be the judge. Not like I’m covering anything new here. I mean, who among us still hasn’t watched this by-now infamous Coloreria Italiana commercial? Always brings up mixed commentary.
I never saw the Fiat ad below until I did a bit o’ research for this post. Racial stereotypes aside, this commercial is just poorly done. Crappy, hack-produced creative. Trading on bullshit race stereotypes like this is just as lazy as trading on tired and worn ploys that use the old “sex sells” as a mantra and use women as objects, like the recent Philly campaign here in Italy and the other related advertising in that post.
And, I’ve discussed political correctness and racism on the blog before. It always sparks interesting debate.
What say you, o popolo, about these sugar packets? Are they, no pun intended, in bad taste? I always do research on my posts, at least cursory Google searches anyways, and no matter how I looked in Italian or English, no one seems to have talked about this before, so I guess I can draw the hasty conclusion that it’s not being perceived as even worthy of comment. Even so, these are the things I notice and think about, for what it’s worth! (Free blog. Be nice.)