Personalized Nutella Jars

9 Nov

Just as a matter of public record, I have to say that this marketing ploy that has cropped up in recent months, of putting names on products conceivably to boost sales, is something that I am vehemently against. Why? Well, obviously because no one is printing “Shelley” on anything around here. Story of my life.

First it was Coke. Throughout Europe (not sure about the States) they had these cans with local language-based names, as well as some wild cards too. I got Diet Cokes saying to share it with my “Amore” and my “Star”:


But when I saw Nutella was coming out with personalized jars, I really had to wonder how they were going to work that. Is that cost-effective, I thought? Wouldn’t a ton of Nutella go unsold if someone didn’t want to buy the jar that said Ettore or something?

Clearly that’s why I don’t work in marketing for Nutella. They just printed up mini bumper sticker-like labels that you could take for free in the grocery store. This being Rome, there weren’t any restrictions on just taking as many labels of as many names as you wanted, without even buying one jar. I did buy a jar, but got a few extra labels for friends. For example, one of my oldest and dearest:


In fact, they really like that name around here:


Of course, the big ploy of the ad campaign is revealing the “real” names of famous Italian celebrities.

Gerry Scotti, o great one of letterina-ogling fame on Passaparola?


Gerry apparently had a better ring to it than “Virginio.”

And, I might add: oooh la la la, oooh la la, oooh la la la.

Anyways. That’s all. I just wonder what product is next. Personalized toilet paper could be fun. Bidet soap. Floor cleaner. The possibilities are literally endless.


6 Responses to “Personalized Nutella Jars”

  1. Catherine November 9, 2013 at 1:04 pm #

    All of my kids have weirdo names so we won’t be able to enjoy this one. Arrigo on a Coke bottle? Omar? Xcat

  2. finny November 9, 2013 at 10:00 pm #

    I’m so honored 🙂 And I’ll use this as my excuse to buy Nutella without guilt.

  3. Gil November 11, 2013 at 7:24 am #

    Loved it!

  4. Shelley Ruelle November 12, 2013 at 1:08 pm #

    YES! I have to get that label off to you so you can slap it on a jar asap.

  5. Shelley Ruelle November 12, 2013 at 1:08 pm #

    🙂 Grazie!


  1. What to do with a 100 litre Nutella Jar? | Marina's Bloggariffic - November 27, 2013

    […] You don’t even need to buy a jar it seems. Just go to the nearest supermarket, find the display area and find your name. And then stick it to your jar later. Cart and I tried to find our names, but either : […]

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