Well folks, Happy New Year! I don’t know about y’all, but I am more than ready for this holiday season to be done and buried. Maybe that has something to do with me being
stuck blessed with taking care of my three children ages 5 and 3 and 3, for nearly 15 days straight with no help, while my ex-husband gallavants in Mexico with friends and my mother in law vacations in Ischia? Naw, couldn’t be.
Meanwhile, let’s think of happier things, like one of my favorite go-to topics: grocery items. Lest we forget the fiesta of fun that was found in the discount Booby supermarket in Sardegna this summer, let’s explore a growing trend in supermarket branding: the call to action.
The other day, my son, who is just learning to read, says to me, “Hey mamma! Why does the toilet paper say ‘Comprami’?” That’s “buy me” for anyone who doesn’t speak Italian out there. Naturally, my response was, “Um. I guess because they want you to buy it.”
“But mom,” he persisted, as five-year-olds are wont to do, “You needed to buy ROTOLONI!”
Rotoloni, dear readers, are technically “big rolls” but what my son is really referring to is Regina, the brand I normally buy. But you see, “Buy Me” was on sale and very similar to Regina, so I went for it. Anyways, Regina toilet paper is one you’ll remember fondly because it’s made by the Sofass company, which was no doubt a very strategic move on their part.
Then I realized, not only did we have a bathroom product pleading for us to take him (her?) home with us, we also had bread.
That’s right. From the good folks over at the “Eat Me” company.
Gotta love the wholesome stock photography family. If only they knew that one day they’d be the poster children (and dad) for the EAT ME fine line of grocery products. Mainly bread. But also granola bars and cookies, too.
Anyhoo, that’s about all I’ve got for you. I could think of many more creative imperative verb forms ending in “ME” that could be used for a wide range of items found in your local supermarket. But I’ll spare you of those.
Meanwhile, a book called READ ME? Now there’s an idea.
Beer called DRINK ME? Wasn’t there some sort of magically psychedelic potion in Alice in Wonderland along those lines? (Lewis Carroll was clearly ahead of his time.)
T-shirt for going to Roman public offices that says BE NICE TO ME?
Ok, I lied. I didn’t spare you. Sorry about that.