Tag Archives: faac door openers

More Fun with Italian Grocery Products

20 Aug

If you’re like me, you can find simple amusement in almost anything in your immediate environment, especially if it has to do with language, words, and images. So, you can imagine my delight when I ducked into the Eurospin discount grocery store on my recent trip to Sardegna, to pick up a hair brush for my twin daughters. Little did I know that I’d be walking into a fiesta of fun with product names.

The possibilities for play with these product titles are endless. Well, I guess, endless if you live in my head. If not, just enjoy the implications, like you might with my former posts in this area regarding product and business names, namely Sofass toilet paper and those security gates that I just can’t get enough of. (Watch the video in that post, if you haven’t before or if you don’t know what I’m referring to. It’s worth the chuckle, I promise.)

And, if you really have some free time on your hands, why not browse my entire curio cabinet collection of advertising gemology? Fun will be had by all, I can sofassure you.

But, without further ado, might I tempt you with these granola bars? They’re a little cheesy for granola bars, which makes for an interesting taste sensation:


You think I’m kidding here? This is not a crock of [four-letter word beginning with S]! At least, not like these other snacks, which basically give you the warning label right on the front that they’re over-promising:


And, some warm fuzzies in conclusion. What the heck is the deal with inanimate products wanting to get all close and intimate? Geez! I’d prefer my big-girl beverages and shower gel just do their assigned jobs, rather than trying to get all lovey-dovey with me.


Please note: the taste is fine-selected. I do not know what this means, but I like it.


Helpfully brand-named “Near Your Body,” yet inexplicably not brand-named “On Your Body.”

Got any more for me? As you can see, my collection is growing.


Best Business Names, Vol. 3

27 Feb

Ok, for the life of me I CANNOT find my old posts about my two favorite business names here in Italy. So I have to tell you again before I introduce the “new entry.”

Here’s all-time favorite candidate, my favorite electronic gate company. If you don’t watch it you might not get the funny.

Oh, I know, I’m sooo easily amused. It’s totally true though, I am.

And then number 2 which was printed on a package of toilet paper as the mother company that produces the toilet paper, which never ceases to amuse me:


Oh isn’t it just so fun?

Ok, so here’s number 3. My kids have a birthday in February. (Yes that grammatical construction is possible because they are twins. Think you’re sooo smart, dontcha?)

So we go and buy cupcake liners, right? And I’ll be damned if I don’t turn them over and read this on the bottom:


Wow, who in God’s name was the marketing genius that green-lighted that one? I mean, in what context in what language in what parallel universe does the name SWOLLEN BALL somehow convey anything other than hilarity? I mean folks believe me, I’ve tried to give the benefit of the doubt here. Thought in Italian, ok, “Palla Gonfia” maybe that means something fun and festive. I don’t know. I just can’t seem to get around it.

That’s all. Just occupying what very little free time I have to share this uselessness with you all. My daughter is happy now that I’ve finished my “cupcake” post. More soon, my friends.

Any of y’all have a great brand name story for me?

P.S. Thank GOD they copyrighted the name SWOLLEN BALL® because that is the exact name I wanted for MY non-existent but future company. Oh M.P. Creations, you’ve foiled me again!