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Tag Archives: starbucks

American Takeaway Coffee in Italy: Finalmente

18 Mar

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Or so the advertisement says, “Finalmente anche in Italia!” (Finally in Italy too!) as if people have been sitting around here in the amazing coffee capital of the known world going, “But if only I could get a takeaway American coffee in a paper cup, now that would really be something though…”

When I used to work with US study abroad students, many of whom were from southern California, I’d often hear a very heavy sigh of frustration followed by, “Ugh… I miss my Starbucks.”

At this point I was torn between two avenues of possible response:

1) Calmly but firmly educate aforementioned student about the fact that he or she was actually in the actual real like for reals country where Howard Schultz actually had such an epiphany over his amazing coffee that he was inspired to create Starbucks, and yet, strangely, the chain has never entered Italy because… ? (BTW great article by one of my favorite writers and honored to call friend, Stephan Faris, here: Grounds Zero: A Starbucks-Free Italy. *Hi Mr. F! Thanks for reading! ;-*)

2) Go totally ballistic.

3) Can’t do 2, because when I left study abroad in the mid-oughts (always wanted to use that word), it was becoming a very tidy US the-customer-is-always-right business model, in which I’d have 19 year old couples in my office complaining loudly about the fact that they weren’t allowed to share an apartment together and MYPARENTSPAYGOODMONEYFORTHISPROGRAM kind of B.S. so you know… yep, got out of that game.

And so, ever mindful of lurking #3 and university provosts calling me because their kid might not be able to get a takeaway coffee at a Roman espresso bar, I would helpfully and humbly write things on little post-its like “un cappuccino da portar via” and the students would go, “But is that big? Because, like, in the States, I get a venti.” That thar, folks, is TWENTY OUNCES of coffee, the equivalent of nearly 600 ml. Just as a point of comparison, I looked up how many ml make up an Italian cappuccino, and it’s 150 ml of cappuccino and an additional 50 ml or so of frothy foam. So, folks, an Italian cappuccino is right around 5 to 6 ounces of drink. Not even an entire cup which is 8 ounces. So basically if you ask an Italian barista for a god-forsaken VENTI, what you’re really requesting is 6 cappuccini in one cup. The mind boggles.

ANYHOO, far be it from me to criticize. Call me crazy, I don’t know, come to Rome, do as the Romans do, whatever…

But all this blabbering is really about the fact that I saw this ad yesterday in front of the Bulldog Inn Pub, on Corso Vittorio Emanuele. So, folks, honestly, if you need your American takeaway coffee, this company has you covered.

Still no Starbucks, though. Tough luck on that one. You’ll just have to content yourself with a 5-6 oz. cappuccino. [heavy sigh]

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